SEGA’s New Corporate Identity “Amazing SEGA” Commits to Quality, Promises More Surprises Coming

SEGA’s latest restructuring has led to the creation of an entirely new concept in hopes of simply communicating their Corporate Identity.

The new identity “Amazing SEGA” promises to excite and surprise players with the quality you should expect from one of Japan’s top entertainment creators.

Current SEGA Corporate Director, and Chief Product Officer (not to mention director/creator of the Yakuza series) Toshihiro Nagoshi takes us behind the scenes in the creation of this new identity that will hopefully be a solid foundation for all SEGA brands and subsidiaries going forward. Using an in house developed headset to measure the human eye while playing SEGA games. The headset captures moments players feel excitement and joy while gaming! They then took this data and converted it to images and sounds to create a visual and audio representation of that moment that SEGA amazes the players.

It’s an amazing idea and I love the idea of capturing surprise to use in your brand. It’s a very SEGA thing to do and one of the reasons I still stand by that company today.

Hit the jump to see more behind the scenes videos.

famitsu opens voting for best Action/Adventure games of all time. Yakuza 0, 4, and 6 on shortlist!

famitsu opens voting for best Action/Adventure games of all time. Yakuza 0, 4, and 6 on shortlist!

famitsu are currently polling users on what they think is the best action adventure game of all time.

The editors put together a short list but the voting process itself is write in. If you want to see Yakuza get the top spot head on over to the famitsu voting site and fill out the form to submit your vote!

Hit the jump to see how you can add your vote and let them know why your favorite Yakuza games deserve a place on the list!

More info about next Yakuza game coming May 30th!

For those that missed yesterday’s SEGA live stream Nagoshi-san revealed he’ll have more news to share about the next Ryu Ga Gotoku game May 30!

No idea what will be shown but given it’s happening via a live stream I can’t help but feel like it’ll be something minor. Maybe a keyword they’ve decided to work with this time around. Or they could be showing off changes to the Dragon Engine!

You can be sure we’ll be watching and waiting for any small clue about where the series is headed next!

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