With the Anti Social Social Club collaboration dropping March 2nd 2024 we have received the full press release and product list along with some highly detailed renders of Ichiban Kasuga wearing a collaboration shirt!

Update (02/03/2024): The collection is now live and available for order on the Anti Social Social Club website.

Like a Dragon and Ryu Ga Gotoku Studio have teamed up with Japanese street wear clothing brand Anti Social Social Club for a limited time collaboration. With prices ranging from $25 to $99, the collection is set to showcase a range of stylish apparel, including hoodies, t-shirts, and button-downs, capturing the essence of the game’s dynamic world. They’re also including accessories Like a Dragon-themed bandanas and co-branded hats. The full merch drop happens in just a few days over on the Anti Social Social Club website.

Check out the shots of the upcoming line below along with the full press release at the bottom of the article!

Aloha Shirt


Bandanas and co-branded Hats

Press Release From Anti Social Social Club

On March 2, SEGA, a worldwide leader in interactive entertainment, will release a first-ever fashion collaboration with the global streetwear brand Anti Social Social Club. The collection celebrates SEGA and Ryu Ga Gotoku Studio’s iconic Like a Dragon game series and its newest installment, Like a Dragon: Infinite Wealth. The collection will drop at 8AM PST on March 2 at Anti Social Social Club’s online store. 

Please find full campaign and product images for the campaign, featuring Japanese actor Yu Shirota, .

Inspired by the game characters Kazuma Kiryu and Ichiban Kasuga, the collection represents a first-of-its-kind collaboration for Like a Dragon and its developer, Ryu Ga Gotoku Studio, who’ve never before collaborated with Anti Social Social Club label to bring its iconic designs and characters to life.

“Like a Dragon has always pushed the boundaries of real-world and virtual collaborations, and this collection with Anti Social Social Club is an authentic expression of innovation and creativity in both spheres,” says SEGA of America.

Like a Dragon, formerly Yakuza, is one of the iconic franchises in SEGA’s portfolio of IP, helmed by the skilled developers at Ryu Ga Gotoku Studio. The latest addition to this series is Like a Dragon: Infinite Wealth, which has earned critical acclaim and is the fastest selling game in the franchise, reaching 1 Million units shipped worldwide in a week since its launch on January 26, 2024. Set in the diverse and vibrant landscapes of a fictionalized Honolulu, Hawaii, Like a Dragon: Infinite Wealth offers a fresh environment for players, characterized by a mix of sunny beaches and bustling city life.

The collaboration also represents a significant investment in the Japanese fashion market for Anti Social Social Club. With this innovative partnership, Anti Social Social Club inks a capsule collection tailor-made for its dedicated fan bases globally.

“Anti Social Social Club and Like a Dragon share a common customer and community, and we’re proud to bring them a unique collaboration with SEGA and Ryu Ga Gotoku Studio,” says the brand. “Like all games in the Like a Dragon series, Infinite Wealth is bursting with energy and character. The pace and rhythm of life in Like a Dragon’s fictional urban environments evokes the spirit and vitality of what it means to live in a city. So much of the game’s ethos resonates with what Anti Social Social Club—and the streetwear community—stand for. Our collection with Infinite Wealth isn’t merch: It’s a must-have extension of the iconic game and characters into our world.”

Priced $25-$99, the collection will feature hoodies, t-shirts and button-downs, as well as accessories like dragon bandanas and co-branded hats.

About SEGA

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic’s Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus’ Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

Known for its engaging storytelling, vivid portrayal of Japan’s underworld, and a unique blend of action and role-playing elements, the Like a Dragon (Formerly Yakuza) series has gained a dedicated fan base and critical acclaim worldwide. Like a Dragon: Infinite Wealth introduces a significant shift from the traditional Japanese settings of its predecessors and is largely set in the diverse and vibrant landscapes of a fictionalized Honolulu, Hawaii.

ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and LIKE A DRAGON: INFINITE WEALTH are registered trademarks or trademarks of SEGA CORPORATION or its affiliates.

About Anti Social Social Club

Anti Social Social Club is a globally-lauded streetwear brand specializing in wearable art and collectibles. Since the brand’s inception in 2014, the Anti Social Social Club logo has become an immediately recognizable pop culture symbol, driven by a passionate community of outcasts and tastemakers alike. Exclusivity is our label’s ethos—informing an ultra-limited distribution model, top-tier brand collaborations, and multi-hyphenate artist partnerships.

Since its launch, Anti Social Social Club has collaborated with brands including fragment design, Nike, Vans, True Religion, COMME des GARCONS, Playboy, DHL, Samsung, Formula 1, Honda, Gran Turismo, EA Sports and many more.

Yu Shirota Glamour Shots