sega

Nagoshi & Sam from SEGA discuss Yakuza 6 with IGN at E3 2017

For those that missed it yesterday afternoon Yakuza creator Nagoshi-sam and localization producer Sam from SEGA visited IGN’s live stage to discuss Yakuza 6, Yakuza Kiwami, the Dragon Engine, and some of the design process when putting the games together.

Interview starts at 4 hours 30 min if it’s not automatically displaying.

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SEGA’s New Corporate Identity “Amazing SEGA” Commits to Quality, Promises More Surprises Coming

SEGA’s latest restructuring has led to the creation of an entirely new concept in hopes of simply communicating their Corporate Identity.

The new identity “Amazing SEGA” promises to excite and surprise players with the quality you should expect from one of Japan’s top entertainment creators.

Current SEGA Corporate Director, and Chief Product Officer (not to mention director/creator of the Yakuza series) Toshihiro Nagoshi takes us behind the scenes in the creation of this new identity that will hopefully be a solid foundation for all SEGA brands and subsidiaries going forward. Using an in house developed headset to measure the human eye while playing SEGA games. The headset captures moments players feel excitement and joy while gaming! They then took this data and converted it to images and sounds to create a visual and audio representation of that moment that SEGA amazes the players.

It’s an amazing idea and I love the idea of capturing surprise to use in your brand. It’s a very SEGA thing to do and one of the reasons I still stand by that company today.

Hit the jump to see more behind the scenes videos.

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Yakuza Kiwami releasing August 29, 2017 for $29.99/£29.99/€34.99!

Out of nowhere SEGA confirmed today that Yakuza Kiwami would be launching both physically and digitally in North America and Europe August 29, 2017 for the amazingly low price of $29.99/£29.99/€34.99!

It’s already up for preorder on Amazon and not only that all first editions of the game come in an awesome steelbook case!

Hit the jump for the full rundown of features present in Kiwami right from SEGA themselves.

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