Like a Dragon: Infinite Wealth Times Square Billboard
Like a Dragon: Infinite Wealth has taken over New York City at Times Square with a MASSIVE animated billboard. If you're in the area and happen to spot it grab a selfie and post it to social media with the hashtag: #NYCLikeaDragon
Like a Dragon: Infinite Wealth Opening Movie
Just ahead of the Like a Dragon: Infinite Wealth release on January 26th SEGA have posted the entire opening cutscene from the game. Dripping in style you can get caught up with Ichiban Kasuga before...
Like a Dragon: Infinite Wealth Meet Ichiban and the Party
SEGA's Youtube just dropped a new Like a Dragon: Infinite Wealth video introducing you to the characters and getting caught up with the story from Yakuza: Like a Dragon. If you're just jumping in to...
Sign up for a SEGA Account and get a free Kiryu costume in Like a Dragon: Pirate Yakuza in Hawaii
SEGA have just revealed their new online account for earning digital rewards by playing SEGA games and if you sign up now you'll get a free Kazuma Kiryu outfit for Majima in Like a Dragon: Pirate Yakuza in Hawaii. Signing up...
Keep Us 100% Ad Free!
The Dragon Rises Again in Yakuza Kiwami
A slick new story trailer is now out for the total remake of Yakuza 1; Yakuza Kiwami! So great to see the hype machine starting up for Kiwami it’s awesome and at the budget price it’s a don’t miss!
Yakuza Fan Podcast – Episode 31: Lachfang
We spend a lot of time talking about games we’ve played and then discuss what classic SEGA IP’s we’d like to see resurrected under the Amazing SEGA brand!
SEGA’s New Corporate Identity “Amazing SEGA” Commits to Quality, Promises More Surprises Coming
SEGA’s latest restructuring has led to the creation of an entirely new concept in hopes of simply communicating their Corporate Identity.
The new identity “Amazing SEGA” promises to excite and surprise players with the quality you should expect from one of Japan’s top entertainment creators.
Current SEGA Corporate Director, and Chief Product Officer (not to mention director/creator of the Yakuza series) Toshihiro Nagoshi takes us behind the scenes in the creation of this new identity that will hopefully be a solid foundation for all SEGA brands and subsidiaries going forward. Using an in house developed headset to measure the human eye while playing SEGA games. The headset captures moments players feel excitement and joy while gaming! They then took this data and converted it to images and sounds to create a visual and audio representation of that moment that SEGA amazes the players.
It’s an amazing idea and I love the idea of capturing surprise to use in your brand. It’s a very SEGA thing to do and one of the reasons I still stand by that company today.
Hit the jump to see more behind the scenes videos.
Yakuza 6 Troubles with Localization GDC 2017
Here’s one of the things I’d never considered when it comes to localization. With tensions between these countries so high and SEGA trying to break into the Chinese market I can see why they may have such a problem with this.
Jung-Sheng Lin posits that by simply using the line the “country” of Taiwan in the hostesses question Taiwanese gamers praised SEGA for being progressive or siding with Taiwanese people that would like independence from Chinese rule. Of course as soon as Chinese celebs started hearing about this and the news started spreading SEGA needed to patch the game and remove the dialogue completely so as not to stir controversy.
Something that should have been a nothing issue needed new dialogue to be recorded and an entire patch rolled out even though the game hadn’t officially released in either country yet!
Watch the entire GDC talk after the jump!
Should Yakuza 7 Leave Japan?
Could the Yakuza series work outside of Japan or would it be a step in the wrong direction. Here’s our thoughts as to why it would or wouldn’t work.
Leave a comment on the video here and let us know your thoughts!
Yakuza Fan Podcast – Episode 30: Aussie Adventures
We’re back from an extended break and trying something new. A long distance podcast over discord with my brother (and new editor!) Lachlan! We’re still working out the kinks but stay tuned for bigger and better things! Nice to back in the swing of things again.

